No.6  June, 2010  
  HK Style Milk Tea (Kamcha Competition) Kick’s Off in Sydney  
International KamCha Competition 2010 (Hong Kong Style Milk Tea)
Kick off Sydney, Australia Region
Organizer: Association of Coffee and Tea of Hong Kong (ACT)
Co-organizer: Hong Kong Trade and Development Council (HKTDC)
Rockman (Australia) Pty. Ltd.,
Australia China Food and Beverage Association (ACFB)
Supporting Organizer: Kampery Development Ltd.,
Hong Kong Tourism Board,
Hong Kong Australia Business Association – NSW Chapter
Sponsoring Organization: City Index, HSBC, Cathay Pacific Airways
Media Sponsor: TVBA, Sing Tao Newspaper, 2CR Radio and 2AC Radio
  A successful press conference was held on June 2 in Sydney to launch the International KamCha Competition 2010 (Hong Kong Style Milk Tea). Speaking at the kick off was

Mr Howard Wong General Manager of Kapmery Group, and Association of Coffee and Tea
Ms. Bonnie Shek, Director of HKTDC, Australia
Mrs. Lin Abbott, Founder and Vice President,Australia China Food & Beverage Association (ACFB)
Mr. Weng Sam, Manager, Rockman (Australia)
Ms. Luciana Ozcan, Director of Asian Business, City Index
Ms. Belinda Wong, Premier Relationship Manager, HSBC Burwood

The event was attended by over 40 delegates from the Australian and Chinese Media.

Association of Coffee and Tea of Hong Kong (ACT) held the First Hong Kong KamCha (Hong Kong Style Milk Tea) Competition in 2009. It is now an important event on the culinary calendar in Hong Kong. In August 2010, ACT will cooperate with the Hong Kong Trade Development Council in organizing the International KamCha Competition 2010 (Hong Kong Style Milk Tea) with full support from Kampery Group. This unique competition will be held in Hong Kong, Southern China, Eastern China, Central China, Macau, Canada and Australia bringing the special taste of Hong Kong style milk tea to the world.

The aim of the event is to promote the unique food and beverage culture of Hong Kong style milk tea. From its humble beginning’s in the 1940’s and 50’s served in the local street café’s to its world wide popularity, it has now become the latest food frenzy trend in Sydney and throughout Australia, with many HK Style Milk Tea House’s opening up. This latest phenomenon brings with it more than just a name. It’s a passion and heritage and a strong nexus of meanings for Hong Kong people.

The International KamCha Competition 2010 (Hong Kong Style Milk Tea) – Sydney, Australia will be held on the 24th of July, 2010 at Golden Century from 2pm onwards. A selected panel of tea experts has been chosen to judge the competition, where the overall winner will fly to Hong Kong courtesy of Cathay Pacific to compete in The International KamCha Competition 2010 Final to be held on the 14th of August, 2010 during the HKTDC Hong Kong International Tea Fair concurrent with the HKTDC Food Expo.

To enter the competition, contact Rockman Australia on 02-9756-0088 or download from the website at Application deadline is 9 July.

For tickets to see the competition and enjoy an afternoon tea please contact Rockman Australia on 02-9756-0088.
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