 |
| No.6 December, 2013 |
|
| |
|
| |
Australian skincare company expands into Asia via Hong Kong |
|
| |
|
|
| |
 Australian skincare company Anumi recently announced the opening of its first branded outlet in Hong Kong after a year of successful retail operations in partnership with major specialty stores.
The outlet opened on Nathan Road in Tsim Sha Tsui, renowned for its large number of international and Chinese visitors. The company plans to open its first Anumi Organic Experience Centre in Hong Kong in mid- 2014.
The Associate Director-General of Investment Promotion at Invest Hong Kong, Mr Andrew Davis, welcomed Anumi's rapid expansion in Hong Kong.
"Whether you are a wholesaler or a retailer, Hong Kong offers the advantages of proximity to source and access to a wide range of consumers. With over 48 million visitors from around the world in 2012, the city is the shop window for international customers, especially Mainland consumers, and hence an excellent platform to showcase your products to the world,” said Mr Davis.
The Anumi brand first started selling at specialty stores and pharmacy groups in Hong Kong in 2012, and, according to director Ms Belinda Leung, the results have been very encouraging. Ms Leung said the new Hong Kong outlet is an important step in building brand awareness in Asia.
"We have seen very keen demand for natural and safe-to-use skincare products among local customers and overseas visitors in Hong Kong. The city offers an attractive retail environment as there is no import tax, so by setting up here we can import our natural products from Australia at relatively lower cost," Ms Leung said.
She added that Anumi aims to get a major share in the natural skincare market as its products are certified organic according to the Australian Organic Standard.
"The skincare market in Hong Kong is very strong and there is untapped demand in the organic products segment, so there is great potential for us to grow in Hong Kong and expand further in the region," she said.
|
|
| |
|
|
| |
About Invest Hong Kong
Invest Hong Kong (InvestHK) is the department of the Hong Kong Special Administrative Region Government established in July 2000 to take responsibility for Foreign Direct Investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As at September 2, 2013, InvestHK has completed 3,000 investment projects creating 33,950 new jobs in the first year of operation or expansion and over HK$78.6 billion of investment. For more information, please visit www.investhk.gov.hk.
About Anumi
Established in 2010, Anumi is an Australian company providing natural and organic skincare products manufactured in Australia. Anumi, pronounced similarly to "a new me", believes in using high quality, natural ingredients and essential oils in all its products. Its organic range is certified by an independent organic certifying body, the Organic Food Chain. For more information, please visit www.anumiskincare.com. |
|
| |
|
|
|
| |
 |
|
|
| |
|
|
|
| |
|
|
|
|
|
