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| No.7 July, 2010 |
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Audio visual industries encouraged to co-operate for greater development |
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 The Director of the Hong Kong Economic and Trade Office (HKETO) in Sydney, Mr Steve Barclay, encouraged local businesses to take advantage of the arrangement between Hong Kong and New Zealand on co-operation between their audiovisual industries for greater mutual development.
Speaking at reception (July 16) for "Hong Kong Cinema" at the New Zealand International Film Festival in Wellington, he said that the arrangement that had been concluded in June would mean more opportunities for co-operation, investment and exchanges of technology and skills in the audiovisual industries.
 He encouraged New Zealand businesses to take advantage of the opportunities offered by this arrangement with Hong Kong to tap into the vast Chinese market.
Mr Barclay said that with the free trade agreement with the Mainland in January 2004, Hong Kong's movie industries had gained direct access to the rapidly growing Chinese market via Hong Kong-Mainland co-productions. The agreement also allowed Hong Kong firms to partner with overseas production houses to exploit those new opportunities. In 2009, seven of the top 10 domestic box office films in China were Hong Kong-Mainland co-productions.
"Combine those figures with the potential to reach a quarter of the world's population at the box office, and there can be little doubt that Hong Kong has the experience, the contacts and the track record to help achieve commercial success in Chinese cinema," he added.
The reception for "Hong Kong Cinema" at the International Film Festival in Wellington was the first public function attended by Mr Barclay since he took up the post of Director of HKETO in Sydney this week. Two Hong Kong films, "Love in a Puff" and "Dream Home", both directed by Pang Ho-cheung, a key figure in Hong Kong cinema's emerging new wave, were screened at the festival with HKETO as cultural partner.
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