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| No.2 April, 2012 |
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2012 'designed' to be great year for Hong Kong |
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 Hong Kong is getting creative this year with the 2012 Hong Kong Design Year set to bring signature events and celebration activities to propel the development of Hong Kong as a creative city.
In late March, members of the public were given the opportunity to see the strength of Hong Kong design at the "Hong Kong Design Year @ apm" event.
The event was organised by Hong Kong Design Centre to promote the highlight programmes of Hong Kong Design Year 2012. It also featured design-related performances and sharing sessions to enhance public awareness and interest in design.
The event was officiated by the Secretary for Commerce and Economic Development, Mr Gregory So. He was joined by the Head of Create Hong Kong, Mr Jerry Liu; Chairman of Hong Kong Design Centre, Dr Victor Lo; Vice-Chairman of Hong Kong Design Centre, Dr Roy Chung; and Executive Director of Hong Kong Design Centre, Dr Edmund Lee.
 "Design is a value creation tool. It can enhance business competitiveness and improve the environment. It has been the Government's policy to promote design as a driving force in propelling the development of Hong Kong as a creative city. With an impressive line-up of signature design events this year, it is an opportune time to brand 2012 as the Hong Kong Design Year to enhance the promotion of Hong Kong design and to reinforce Hong Kong's position as Asia's creative city," Mr So said.
The event also included a fashion parade featuring award-winning works of young fashion designers who represent the new generation of local design talent and the enormous potential of Hong Kong design.
Hong Kong's push for greater creativity has been noticed on an international level. Most recently, Simon Velvin, Director of design and creative conference, "Semi-Permanent" to be held in Auckland in May, noted that Hong Kong is a step ahead of many nations, including New Zealand, in their attempts to build creative cities to attract big creative companies.
Hong Kong Design Year 2012 is sponsored by Create Hong Kong and organised by Hong Kong Design Centre, with Hong Kong Trade Development Council and Hong Kong Tourism Board as co-organisers.
It features more than 40 design-related signature events and celebration activities throughout the year. With the slogan "A City Driven by Design", it aims to showcase Hong Kong's strength as a regional design hub, foster the community's interest in design and celebrate design excellence.
For details of the various events and activities, please visit the website of Hong Kong Design Year 2012: www.hkdesignyear.hk . |
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