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| No.1 February, 2014 |
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World Boutique Hong Kong and Summer 2015 Trends |
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 27 January 2014 –World Boutique, Hong Kong and the 45th HKTDC Hong Kong Fashion Week were held concurrently at the Hong Kong Convention and Exhibition Centre, and attracted nearly 38,000 buyers from 92 countries and regions.
Seven designers from Australia showcased their designs during the week of fashion, including handcrafted knitwear from Daniel Chill, and inspiration story on its own, featuring hand knitted garments, produced from Australian wool. A delegation of four (4) designers facilitated by a long standing supporter of World Boutique, HK, Carol Hanlon, Director of the Textiles, Clothing, Footwear Association of Western Australia (TCFWA). The TCFWA designers showcased an array of garments and accessories including ties and cufflinks, scarves and accessories, and garments by Lynn Elzinga-Henry, Kash O’Hara, Samita and Weave.
HKTDC Deputy Executive Director Benjamin Chau said ‘buyers came mostly from the Chinese mainland, Japan, the USA and Taiwan. Attendance from mature markets such as Australia, Singapore, Spain and Canada recorded double-digit growth, reflecting buyer optimism from these areas. For emerging markets, buyers from the Philippines, Indonesia, Thailand and Turkey also recorded good increases’.
The two fairs together drew nearly 1,850 exhibitors from 29 countries and regions. To create more business opportunities for exhibitors, the HKTDC organised 116 buying missions, with more than 5,700 buyers from some 4,000 companies from 43 countries and regions in attendance. Many major brands such as Bossini, Club Monaco, DKSH (Thailand) Ltd, Fossil Asia Pacific Ltd, Li & Fung and Zalora also sent representatives to the fairs.
Small-Order Zone popular with emerging market buyers
This year’s Small-Order Zone (SOZ) featured some 1,500 quality products from more than 120 suppliers. The SOZ is ideal for buyers from Australia and New Zealand sourcing products at a reduced volume. Buyers can view products from the showcase, with minimum order quantities and price per piece specified. From the SOZ website the turnaround time from order to deliver is also available.
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Womenswear Fashion Forecast 2015 |
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Head of Content for WGSN, Asia Pacific, Ms Vilislava Petrova, presented on the upcoming fashion trends for Spring/Summer 2015 during World Boutique Hong Kong held in January 2015.
Beginning with formal wear, glamour returns with the Golden Era of Hollywood, metallic fabrics teamed with reds and pinks and balanced with greys and whites. Luxury fabrics including silks and satins will be evident, contrasted with matt and shine.
The shimmer and shine extends to daywear, harmonised with fluid fabrics. The trouser suit makes a return, complete with double-breasted tailored jackets. Continuing with the suit theme, playsuits with spaghetti straps in dessert shades will complement the warm weather.
Skinny jeans are to be replaced with flared trousers, the staple from the 1970’s returns along with long line pencil skirts that can be transported from the office through to the evening when teamed with gold accessories, bags and belts.
Patchwork, paneling, deconstructed stripes, layering and pockets will provide the textural components.
Accessories will compose of ‘found treasure’ random pieces of fabrics, shells, rope etc) fused together to create jewellery pieces.
Crop tops, sleeveless sweat shirts and cut-out backs will continue their dominance, teamed with Bermuda shorts and micro-minis.
Colour ways for the season will be predominated by neutrals, greens, blues, mauves, purples, creating depth, with black and white featuring as the pop colours.
Denim tinting, marbled effects and colour saturation with overlying with provide the textural components.
Hong Kong Fashion Week Spring/Summer will be held from 7-10 July 2014, and will feature the following season trend forecasts.
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For further information contact Toni Wade of the HK Trade Development Council, Sydney. |
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Media Enquiries
Please contact Ms Toni Wade: toni.wade@hktdc.org |
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